If you are not on the Internet, you don't exist. If you ARE on the Internet, you don't exist - UNLESS - you've taken the steps to market your website and your brand. Online markieting is not simply submitting your website to the search engines. Push techniques such as banner ads and blast emails are attempts to create demand where none may exist and still have some value. However, Search Marketing methods make you visible to visitors who are ALREADY looking for you. If you are not visible in the search engines, you have missed an opportunity.